How to Integrate AppsFlyer and Firebase into Alembic

Published: 9/8/2022

This blogpost describes how to integrate Firebase or AppsFlyer with Alembic using Google Universal Analytics. This assumes that:

you have already integrated Firebase or AppsFlyer with Google Analytics (GA).
you are familiar with creating Goals in GA.
you have the required ‘GA Editor’ role at the Property or View level to perform the tasks or use the features described in this document.

First, choose the right tools:

Integrate Alembic Mobile API with Apple’s App Store and Google Play
- If you would like to use Alembic’s Mobile API to connect directly to the App Store or Google Play without the use of an SDK, please ask your Account Executive or Client Partner for an invitation to our Beta User Program.
Integrate app data with GA
- AppsFlyer
- Firebase SDK

Identify up to 10 metrics from AppsFlyer/Firebase that serve as a proxy for the success of your business and that you would like to integrate.
- From the GA Homepage, click ‘Behavior’ -> select the “Events” tab -> click “Top Events” -> select ‘Full Report’.
- Search for your events to verify that they are pulled in through GA as Events.
Create a GA3 Goal for each Event
- Identify Goal structure from the following options:
  - Goals from a template
  - Custom Goals (recommended)
  - Smart Goals
- Identify ‘Type’ from the following options:
  - Destination, Duration, Pages/Screens per session, or Event (recommended)
- If using an Event Goal Type, make sure you name the Goal the same name (exactly) as the Event you want to map.
- Verify the Goal is valid by examining the “Verify Goal” option to make sure it is pulling in data.